Digital Pawprint

Data Driven
Adoption

Data Driven
Adoption
Data Driven
Adoption

Basically, programmatic targeting is evil and people hate it, but what if we used that same data for a good cause? Digital Pawprint uses that information to connect rescue animals to their new ideal owner. 

Basically, programmatic targeting is evil and people hate it. After all, why would you want people you don’t know to know everything about you? Well, what if we used that same data for a good cause?

Banners
Banner Ads
Banners

Using data from digital advertising networks, we were able to identify our target audience based on their age, location, family size, and other interests. We then paired them with their perfect pet, currently up for adoption at the Amanda Foundation. We made a banner for every available animal in the shelter, and I got to spend a day shooting adorables.

Amanda-Banners-4
Landing Page
Landing Pages
Website

The banners clicked through to a landing page for that specific pet with their full story and adoption information.

DigitalPawprint-Website

Projects

Trump Rio GrandeFeatured in AdWeek

Georgia LotteryDigital Video, Social

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online

Atomic Brewing Companydesign, identity, 3D

Toys'R'UsVideo, Broadcast

Toyota 4Runnerdigital, video, online video, activation

Give Em' Helvetica (Short Film)Y'allywood Film Festival

Toyota PlayGrounddesign, experiential

Digital PawprintFeatured in AdAge

A Clean Pair of Socks (Documentary)Photography, Journalism, Branding, Digital

Voya FinancialVideo, Broadcast

Toyota CorollaFeatured in Ads of the World

Amanda FoundationFeatured in LeBook

Fuck TypesettingFeatured in Agency Spy

Illustration & DesignOne Show 2013

Assorted SocialSocial, Photography, Video

PhotographyCMYK, Southern Short Course, NPPA, GPA