JOSH D. WEISS is a SENIOR ART DIRECTOR. He's previously worked
with BBDO, Saatchi & Saatchi and DDB on clients like Toyota, AT&T,
Voya, Toys'R'Us and The Georgia Lottery.

415.741.8176 -

Digital Pawprint - The Amanda Foundation

Basically, programmatic targeting is evil and people hate it. After all, why would you want people you don’t know to know everything about you? Well, what if we used that same data for a good cause?


Using data that digital advertising networks collect, we were able to identify our target audience based on their age, location, family size, and other interests. We then matched the viewers with their ideal pet that was currently adoptable at the Amanda Foundation.

Additionally, I got to play pet photographer for the day as well as serving as one of the art directors.

Landing Page

After viewers are presented with their ideal match, they can click the banner which will take them to a landing-page with more information about that adoptable pet.



Saatchi & Saatchi LA

CCO: Jason Schragger
CD: Chris Pierantozzi
Sr. CW: Chris Mead
AD: Charlie Fingal
AD: Me
CW: Jeff Pelton
DES: Stephen Lee (Logo)