Amanda Foundation

Digital
Pawprint

Digital Pawprint
Digital
Pawprint

Basically, programmatic targeting is evil and people hate it. After all, why would you want people you don’t know to know everything about you? Well, what if we used that same data for a good cause?

Basically, programmatic targeting is evil and people hate it. After all, why would you want people you don’t know to know everything about you? Well, what if we used that same data for a good cause?

Banners
Banner Ads
Banners

Using data that digital advertising networks collect, we were able to identify our target audience based on their age, location, family size, and other interests. We then matched the viewers with their ideal pet that was currently adoptable at the Amanda Foundation. We made a banner for every available animal in the shelter. I also got to be the photographer for the photoshoot.

Amanda-Banners-4
Landing Page
Landing Pages
Website

If a banner was clicked, they were taken to a landing page for that animal that had more information about the pet along with adoption information.

DigitalPawprint-Website

Projects

Trump Rio GrandeFeatured in AdWeek

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online

Georgia LotteryDigital Video, Social

Atomic Brewing Companydesign, identity, 3D

Toys'R'UsVideo, Broadcast

Toyota 4Runnerdigital, video, online video, activation

Give Em' Helvetica (Short Film)Y'allywood Film Festival

Toyota PlayGrounddesign, experiential

Digital PawprintFeatured in AdAge

A Clean Pair of Socks (Documentary)Photography, Journalism, Branding, Digital

Voya FinancialVideo, Broadcast

Toyota CorollaFeatured in Ads of the World

Amanda FoundationFeatured in LeBook

Fuck TypesettingFeatured in Agency Spy

Illustration & DesignOne Show 2013

Assorted SocialSocial, Photography, Video

PhotographyCMYK, Southern Short Course, NPPA, GPA