Stanley Tools bills itself as the tool brand of the pro's. They take a very no-nonsense approach to everything they do, and so we tried to bring that out in their social feed. We created a number of content series to show off their tools as well as bring Stanley's voice to a number of days like Valentines Day, Opening day of the MLB season, Memorial Day and Take Your Kid to Work Day.
Tuaca is an Italian Brandy that likes to toute it's latin heritage. This campaign was already going when I was brought into the agency, so we were tasked with continunig these content series that included 'A Shot of Italy' and 'Flix and Then' (an effort to get people to pair Tuaca with watching movies), among others.
Voya was looking for a way to give back, so we recommended that as a company who was all about investing should invest in the lives of people who could use the extra help. It turned out that Voya already had a unit dedicated to helping out special needs clients, so partnering with the Special Olympics just felt natural.
We encouraged Special Olympics to post on social media about their goals, for every like or share they recieved, Voya would throw in some money. We even made a Tumblr account to bring all the posts together. Well, word got out and they did a segment on the program on Good Morning America and even was nominated for the ESPN Sports Humanitarian Award. We ended up raising $520,000 for the effort.