Assorted Social

Stanley Tools
Why?
Why?

Stanley Tools bills itself as the tool brand of the pro's. They take a very no-nonsense approach to everything they do, and so we tried to bring that out in their social feed. We created a number of content series to show off their tools as well as bring Stanley's voice to a number of days like Valentines Day, Opening day of the MLB season, Memorial Day and Take Your Kid to Work Day.

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Days-ValentinesDay
Days-TakeYourKidToWorkDay
Days-MemorialDay
FamilyPortrait-June
Days-FirstDayofSeason
Standout-July
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FamilyPortrait-January
FamilyPortrait-February
Random-Nails
Standout-April
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Standout-May
Tuaca
Tuaca
Tuaca

Tuaca is an Italian Brandy that likes to toute it's latin heritage. This campaign was already going when I was brought into the agency, so we were tasked with continunig these content series that included 'A Shot of Italy' and 'Flix and Then' (an effort to get people to pair Tuaca with watching movies), among others.

June-NatBrandyDay
June-ShotofItaly
April-Giveaway
April-ShotOfItaly
March-LemonDrop
April-GameOfThrones
March-ShotofItaly
June-Flix
April-Picnic
June-LatinHeritage
June-Lemonade
March-FlixNTuaca
April-SteakDinner
June-Bartender
Voya
Toyota
Super Bowl

Toyota Super Bowl

Voya was looking for a way to give back, so we recommended that as a company who was all about investing should invest in the lives of people who could use the extra help. It turned out that Voya already had a unit dedicated to helping out special needs clients, so partnering with the Special Olympics just felt natural.

We encouraged Special Olympics to post on social media about their goals, for every like or share they recieved, Voya would throw in some money. We even made a Tumblr account to bring all the posts together. Well, word got out and they did a segment on the program on Good Morning America and even was nominated for the ESPN Sports Humanitarian Award. We ended up raising $520,000 for the effort.

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Voya-Twitter
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