JOSH D. WEISS is a SENIOR ART DIRECTOR

JOSH D. WEISS is a 
SR. ART DIRECTOR

415.741.8176 - josh@joshdweiss.com

415.741.8176 - josh@joshdweiss.com

Back to the Future Tacoma

In Back to the Future, Toyota was represented by both Hill Valley’s Statler Toyota and a customized 1986 HiLux 4×4. We decided to bring back both for Back to the Future Day (October 21, 2015), the day Marty and Doc Brown travel to in the future in the second film.

Teaser Videos
Teaser Video
Online Teaser

On October 15th, we released our first video for Statler Toyota.

On October 15th, we released our first video for Statler Toyota.

1-877-STATLER
1-877-STATLER
1-800-Statler

The goal of the videos was to get people to call our custom 1-877 number to receive information about our installations and request a “Statler Toyota” license plate holder. We sold out or initial order of plates in 40 minutes.

Hit 1, 2, 3 or # on the video below to recreate the experience.

BTTF-LicensePlate2
BTTF-LicensePlate
BTTF-Letter
Installations
Installations
Installations

On the actual Back to the Future Day we built life-size toy packages for our custom 2016 Tacoma’s in Times Square and at Hollywood & Highland in Los Angeles. In Dallas we sent the Tacoma around on a flatbed with a sign for Statler Toyota that paid homage to the movie. We also gave toy replicas in matching packaging to people who came out.

On the actual Back to the Future Day we built life-size toy packages for our custom 2016 Tacoma’s in Times Square and at Hollywood & Highland in Los Angeles. In Dallas we sent the Tacoma around on a flatbed with a sign for Statler Toyota that paid homage to the movie. We also gave toy replicas in matching packaging to people who came out.

T-Shirts

T-Shirts

T-Shirts

BTTF-Tshirt
Social Posts
& Photography
Social & Photography
Social Content & Photography

I doubled as the photographer for this project so that we’d have images for our Instagram, Facebook and Twitter accounts.

Below are images we used through our different properties. I also shot the photos from our LA installation. If only my actual Instagram account could get so many likes.

Logo
Logo
Logo

I also worked with a graphic designer to recreate the Back to the Future logo with Toyota and Tacoma badging.

BTTF-logos