JOSH D. WEISS is an ART DIRECTOR

JOSH D. WEISS is an ART DIRECTOR

415.741.8176 - josh@joshdweiss.com

Toyota Tacoma

 Back to the
Future Day

Back to the Future Day
Back to the Future Day

In Back to the Future, Toyota was represented by both Hill Valley’s Statler Toyota and a custom 1986 HiLux 4×4. We decided to bring back both for Back to the Future Day on October 21, 2015, the day Marty and Doc Brown travel to in the future in the second film.

We started out by releasing a teaser on October 15th.

1-877-STATLER
1-877-STATLER
1-800-Statler

The goal of the videos was to get people to call our custom 1-877 number to receive information about our installations and request a “Statler Toyota” license plate holder. We sold out or initial order of plates in 40 minutes.

BTTF-LicensePlate
BTTF-LicensePlate2
BTTF-Letter
Installations
Installations
Installations

On the actual Back to the Future Day we built life-size toy packages for our custom 2016 Tacoma’s in Times Square and at Hollywood & Highland in Los Angeles. In Dallas we sent the Tacoma around on a flatbed with a sign for Statler Toyota that paid homage to the movie. We also gave toy replicas in matching packaging to people who came out.

On the actual Back to the Future Day we built life-size toy packages for our custom 2016 Tacoma’s in Times Square and at Hollywood & Highland in Los Angeles. In Dallas we sent the Tacoma around on a flatbed with a sign for Statler Toyota that paid homage to the movie. We also gave toy replicas in matching packaging to people who came out.

BTTF-Installation-1
BTTF-Installation-2
BTTF-InstallationNYC
BTTF-Installation-8
BTTF-Installation-7
BTTF-GiveAway-1
BTTF-Installation-6
BTTF-Installation-5
BTTF-Installation-3
Social Posts
& Photography
Social & Photography
Social Content & Photography

I doubled as the photographer for this project so that we’d have images for our Instagram, Facebook and Twitter accounts.

BTTF-Social_08
BTTF-Social_07
BTTF-Social_03
BTTF-Social_05
BTTF-Social_01
BTTF-Social_04