Give Em' Helvetica

Short Film
Short Film
Short Film

If there can be blind photographers (true story), there can be type blind graphic designers. I wrote and produced a short film about a graphic designer named Eric Hutner who has a medical condition called "Type Blindness." In the first week of it's release we broke 2,250 views. I'd also like to thank Director Thomas Wohlford and the Director of Photography A.E. Davis.

Website
Website
Website

To help tell Eric's story we built him an online portfolio where the video helps visitors understand his condition before checking out his design work.  In the first week, we got over 1,000 unique page views. 

Check out his type-blind portfolio here.

To help tell Eric's story, we built him a portfolio filled with examples of his work. The video primarily lives on his site so visitors can better understand his condition before looking at his work samples. In the first week, we got over 1,000 unique page views from people who watched the video then followed the link in the description. You can see his full portfolio at www.erichutner.com.

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Wild Postings
Wild Postings
Wild Postings

To help Eric find other Type Blind people in the design community, we posted flyers around NYC, targeting the neaighborhoods and streets where we’d be sure to catch the creative communities eye.

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LinkedIn

LinkedIn

LinkedIn

We set up Eric’s LinkedIn profile to connect with creatives, agencies and design firms, driving traffic to the film and website. To game the feed, Eric posted links to horrible design he loved, shared his video to boost awareness, and FAQ about his condition. He also asked for help picking out new fonts for his website after he was told the one he used was illegible.

Within a week, Eric connected with over 1,100 people in the industry including agency Founders, CCO's and ECD's at the top agencies and design groups around the country. He currently has over 2,000 connections. Not bad for a guy who doesn't exist.

A few headhunters even reached out to Eric about work opportunities. Not even joking.

Here's his profile if you'd like to connect.

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Photography
Photography
Photography

To really help sell it, we did a photoshoot for Eric to use on his site and social media, cause he’s professional like that.

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Projects

Trump Rio GrandeFeatured in AdWeek

Georgia LotteryDigital Video, Social

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online

Atomic Brewing Companydesign, identity, 3D

Toys'R'UsVideo, Broadcast

Toyota 4Runnerdigital, video, online video, activation

Give Em' Helvetica (Short Film)Y'allywood Film Festival

Toyota PlayGrounddesign, experiential

Digital PawprintFeatured in AdAge

A Clean Pair of Socks (Documentary)Photography, Journalism, Branding, Digital

Voya FinancialVideo, Broadcast

Toyota CorollaFeatured in Ads of the World

Amanda FoundationFeatured in LeBook

Fuck TypesettingFeatured in Agency Spy

Illustration & DesignOne Show 2013

Assorted SocialSocial, Photography, Video

PhotographyCMYK, Southern Short Course, NPPA, GPA