Nature's Bakery recently went through a brand refresh that included a new logo and packaging. To compliment and help promote the rollout, the agency was tasked with conducting a lifestyle photoshoot and generating assets that could be used on their new website, social media and in other places as necessary.
As the Senior Art Director, I worked with Foxes And Wolves to ensure we established a visual style that was consistent with the brand's new look. My previous experience as a photographer also allowed me to help solve technical issues we ran into during the shoot.
We also needed to find a way to show off their new design elements and colors. To that end, we developed a series of assests that could be used as wild postings to show off their new personality.
We were also tasked with developing some digital assets that could be used across Facebook and Instagram. Some were used for carousels and others as dark posts.