The Side Show (WIP)

One Side Project
to Rule them All
One Side Project
To Rule Them All
One Side Project
To Rule Them All

What do you do when you run out of ideas for new side projects? You create a side project that aggregates and rewards other side projects. What started as a dumb idea thrown out during a phone conversation with one person grew to a 14 person team, a crap ton of social media likes and an outpouring of support from the advertising community.

Recognition

Fast Facts

Final Stats
as of the end
of my run

61 Judges

78 Posts by Me

50% Executive Level or Higher

72 Posts by Other People

50%+ BIPoC Judges

45 Total Contributors

20k+ Impressions

5,000+ Likes

$75.5k in Proposed Sponsorships (not a typo)

331 Followers

thumb-thesideshow
Website
Website
Website

Working with Camilla Ciappina, we built out a framework for our website then used Squarespace to develop it. Once the general structure was in place we had Grettel Aguirre create single line illustrations to bring it all together. You can view the full website here.

First 2 Weeks Post Launch

First 2 Weeks Post Launch

First 2 Weeks
Post Launch

10k+ Pageviews

78 Posts by Me

2:20 Avg Site Visit Length

72 Posts by Other People

3k+ Unique Visitors

45 Total Contributors

3.9k+ Sessions

5,000+ Likes

$0 Paid Media

45 Total Contributors

1.29 Sessions/User

5,000+ Likes

Tss-Website-Home
Tss-Website-Judges
TSS-website-aboutus
Social
Social
Social

We made our Instagram account the hub our social media. We brought over the design language established on our website and used the grid to play with content in a way that showcased our judges, contests and programming in a natural, seamless way.

To bring Trump Rio Grande to life, we gave it a social presence as well. On instagram we intermixed images of what's going on with headline treatments promoting the experience. on Twitter we began inviting influencers and outspoken congresspeople to have a free stay if they'd retweet us.

TSS-Instagram
Credits

Co-Founder/CCO - Art: Me
Co-Founder/CCO - Copy: Sunita Deshpande
Board of Directors/Website: Camilla Ciappina
Board of Directors/Student Contest: Bre Fernandez
Board of Directors/Student Contest: Laura Canzano
Board of Directors: Maddy Kramer
Contributor/Art Director: Grettel Aguirre
Contributor/Art Director: Jelly Marasigan
Contributor/Copywriter: Dillon Hansen
Contributor/Artist: Andrew Thompson
Contrbutor/Product Design: Yanci Wu
Contributor/Project Manager: Isaac Lee
Contributor/Social Strategist: Nico Rud
Contribtuor/Community Manager: J.L. Perez