JOSH D. WEISS is an ART DIRECTOR. He's previously worked with BBDO, Saatchi & Saatchi and DDB on clients like Toyota, AT&T, Voya, Toys'R'Us and The Georgia Lottery.

415.741.8176 - josh@joshdweiss.com

4Runner - Toyota [SSLA]

Influencer Videos

We knew our target audience loved photography and action sports, so we found Instagram influencers who embodied these traits to tell their wildest stories. At the end of each story, we showed a campfire scene that served as a menu to link to the other stories by utilizing YouTube’s annotation feature.

Campfire Stories by The Moth @ The Telluride Mountain Film Fest

We partnered up with The Moth and National Geographic to bring campfire stories to the annual festival in Telluride, CO.

The Event

The pop-up event, held around a fire-pit in the Telluride Mountain Village, drew over 350 people. We had 5 members of the Moth tell stories about a time they had in the wild, including one woman who was bitten by a bear. The stories were also recorded for use in a future podcast by The Moth.

Additionally, National Geographic provided a real version of their famous yellow border. We set it up in front of a camping scene featuring the 4Runner for people to take photos of themselves with.

Auto Wraps

To help promote the 4Runner’s presence at the festival, we were tasked with designing a 3/4 vehicle wrap. To get around this limitation, we decided to have the 4Runner’s paint peal away to reveal it’s natural habitat.

Event Posters

4Runner-Print-1
4Runner-Print-2
4Runner-Print-3

Giveaways

To get people in the spirit of having their own adventures, we gave away leather-bound journal, a flint starter and a camping chair.

Saatchi & Saatchi LA

CCO: Jason Schragger
CD: John Payne
ACD/AD: Bill Courtney
ACD/CW: Napper Tandy
AD: Me
CW: Jeff Pelton
DIR: Warren Fischer/Bunker
PHO: (Print): Chris Burkard