Toyota Superbowl

We're All
One Team

We're All
One Team
We're All
One Team

This TV spot started out as a joke about how football fans pray to all of the gods for a win. When the script re-surfaced three years later for the 2018 Super Bowl, the rising religious tensions across the country gave the idea a far more poignant spin.


Agency: Saatchi & Saatchi LA
Chief Creative Officer: Jason Schragger
Group Creative Director: Leo Circo
Creative Director: Marc D'Avignon
ACD/AD: Brian Morgan
ACD/CW: Chip McDonald
Art Director: Josh D. Weiss (Me)
Copywriter: Jeff Pelton
Copywriter: Richard Beahm
Jr. Art Director: Dwight Williams