President Trump built his fame and fortune in the luxury hotel business. The detention centers on the border are the exact opposite. And so Trump Rio Grande, the first Zero-Point-Five Star resort on the US-Mexican border was born.
Our twitter and instagram channels give the resort an on-going voice, where we highlight resort amenities, features, special offers, and invite people to enjoy “a free nights stay”.
To bring Trump Rio Grande to life, we gave it a social presence as well. On instagram we intermixed images of what's going on with headline treatments promoting the experience. on Twitter we began inviting influencers and outspoken congresspeople to have a free stay if they'd retweet us.
Art Director: Josh D. Weiss (Me)
Copywriter: Cindy Hammel