Trump Rio Grande (WIP)

Alternate Luxury
for Good
Alternate Luxury
for Good

Alternate Luxury
for Good

President Trump built his fame and fortune in the luxury hotel business. The detention centers on the border are the exact opposite. And so Trump Rio Grande, the first Zero-Point-Five Star resort on the US-Mexican border was born.

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Website

Website

Website

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Print

Print

Print

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Social
Social
Social

Our twitter and instagram channels give the resort an on-going voice, where we highlight resort amenities, features, special offers, and invite people to enjoy “a free nights stay”.  

To bring Trump Rio Grande to life, we gave it a social presence as well. On instagram we intermixed images of what's going on with headline treatments promoting the experience. on Twitter we began inviting influencers and outspoken congresspeople to have a free stay if they'd retweet us.

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Credits

Art Director: Josh D. Weiss (Me)
Copywriter: Cindy Hammel