Ad Concepts 4: Lids
Copywriter: Michael Palma Photographers: Trevor Rose & John Shafto (Billboards) For this project, my partner and I decided to do the store Lids, which sells baseball hats at the mall. We came up with the idea that “Fans Know” and saw how it expanded to multiple places. The two we went with were that fans know the pain/agony of sticking by their bad team. They also know/could recognize their favorite player based only on the logo of the teams they’d played for over their career. We used the agony ads... Read The Rest →
