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Stay Healthy in the Hive - Novant Health [BBDO]

Novant Health was tasked with taking over a portion of the Charlotte Hornet's arena, also known as "The Hive." We decided the best way to talk to fans about healthy living was to show how easy it is to stay healthy by doing little things. We ended up creating six "fan" exercises that people could do during the game and had an illustrator bring them to life.

CCO: Robin Fitzgerald
CD: Mike Hanley
CD: Mary O'Keefe
AD: Me
CW: Emily Smith
Illustrator: Bewilder