Turbocharged fun for the whole family

About

eBay Motors came to us with a desire to grow their YouTube channel. We created a long-form content series for them with the goal of changing how auto content on YouTube looked.

Over Between 2 Rides' five-episode run, eBay Motors' YouTube channel jumped from 700 to 37,000 followers. Further the series recieved over 10 million views with 155 million minutes viewed across our 8-12 minute episodes.

More importantly, eBay pulled their paid media spend because we were destroying all their goal metrics without it. Who said people won't watch anything for more than 3 seconds?

Recognition

One Show, 2023 - Shortlist
Shorty Awards, 2023 - Gold, Silver
YouTube, 2023 - Best Brand as Creator
AICP Post, 2023 - Shortlist
LA Addy, 2023 - Bronze
Little Black Book
Gear Junkie

Teaser

Episodes

Logo

For the logo we wanted to play up the modification theme of the series.

Our designer on the project, Chris Ruppelt suggested having the 2 cycle between different parts and fonts to show the logo being moded in real time. We knew right away we had a winner.

Graphics

Chris and I also worked closely to develop our on screen graphic system. We wanted a unified look across every asset so we'd have a cohesive design language. Additionally, it made it easy to create one-off assets as needs popped up during editing. Big props to our production partner Plus Plus for taking our designs and bringing them to life.

Key Art

We wanted our key art for the eseries to feel gritty and rough to play up the aggresive nature of our footage and edit. To announce our guest stars, we created motion posters that ran on the @ebaymotors Instagram page to compliment our cutdowns that ran as Reels and Stories. 

Photos

Credits