The Corolla is practical for people at the start of their careers, but how do you get them excited about their first "adult decision?" You show them that the pragmatic choice can be the liberating choice. Reliable and affordable sound boring until you realize all the things you get to do with the money saved.
Recognition
BROADCAST
OOH
SOCIAL VIDEO
CREDITS
Agency // Saatchi & Saatchi
Chief Creative Officer // Jason Schragger
Creative Director // John Payne
ACD/Art Director // Andrew Reizuch
ACD/Copywriter // Avi Klein
Senior Copywriter // Craig Lederman
Art Director // Josh D. Weiss (Me)
Projects
Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...
The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Weird, Strange, Bizarrely 100% Real AnimalsMy fiancé thought all the fake animals would confuse my nephew, I said "good."
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Nuehuevo YorkI once saw a couple signing divorce papers at a Carls Jr.
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.