pola-flex

The campaign that allegedly saved Gavin Newsom's governorship.

About

California's overwhelming desire is for it's energy grid to not end up like Texas's. To that end, we helped develop and sell a campaign that would let Californians know when they were in danger of losing power and what they can do to prevent it.

Before the brief started we were told the governor's office had an active interest in the campaign. The grid held and Gavin Newsom defeated his recall vote. Coincidence? I think not.

Broadcast

Social

EUC-IG-Video

Landing Page

EUC-Website

Credits

Agency // DDB SF
Executive Creative Director // Ben Wolan
Creative Director // Sian Coole
Creative DIrector // Jo Cresswell
ACD/Art Director // Josh D. Weiss (Me)
ACD/Copywriter // Britton Rice

Projects

ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...

The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.

Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.

Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.

The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.

Back to the Future1.21 Gigawatts of fan service

Toyota 4RunnerBears, Bison and MOTHs. Oh my.

Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.

Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."

PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.