Tug of War

Parents are constantly micromanaging their kids’ lives, and often forget that kids need time to just be kids. It feels like this constant tug of war that the parents usually end up winning. So this time we wanted the kids to take that power back and win the battle.


Agency: BBDO
Chief Creative Officer: Robin Fitzgerald
Group Creative Director: Craig Miller
Art Director: Josh D. Weiss (Me)
Copywriter: Emily Smith