Atomic Brewing Company

Good to the
Last Electron

Good to the
Last Electron
Good to the
Last Electron

Atomic is a fictional brewery I dreamed up and designed based on the periodic table. Each beer is named after a corresponding element. The color (SRM) determines the row, with the lightest on top and darkest on the bottom. Alcohol content (OG) determines the column, with high gravity beers on the left (the unstable elements) and non-alcoholic beers on the right (the noble gases).

atomic-logo
Design
Packaging
Packaging

The basis of the label is the iconic square with element abbreviation, name, atomic number and atomic weight for the different varieties. The dotted background pattern references electron dot structures, while shape and color differentiates each design. Each color is based on what that element alludes to – for example, you take Lithium when you're feeling blue.

I also taught myself Adobe Dimension to render the cans.

atomic-3set
atomic-Radon
atomic-Rhodium
atomic-Tungsten
atomic-Silicon
atomic-Lithium
atomic-billboard-1
atomic-billboard-3
Website
Website
Website

I've been wanting to play around with Adobe's new website/app design program, Adobe XD. So I used that to build a responsive website for desktop and mobile.

atomic-website
atomic-website-mobile

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Voya FinancialVideo, Broadcast

Toyota CorollaFeatured in Ads of the World

Amanda FoundationFeatured in LeBook

Fuck TypesettingFeatured in Agency Spy

Illustration & DesignOne Show 2013

Assorted SocialSocial, Photography, Video

PhotographyCMYK, Southern Short Course, NPPA, GPA