Got bored and fidgety so I started playing around in Illustrator and then Photoshop. This was the result. Context, I live in Inglewood.
I was playing around with a design in Illustrator and decided to finish it out in Photoshop with a photo I shot last week in Venice Beach.
Usually when I'm working on stuff I try to work in such a way that'll make my life easier as I come back to do revisions.
Not gonna lie, I didn't do that this time and I regret it. For some reason I decided not to pen tool the skater and it made everything 5x more difficult than it needed to be. I ended up masking by hand with the paint brush which succckkkkkked. Especially since I didn't use my Wacom, just the track pad on my laptop.
You live and learn though, won't be making that mistake again.
I've been freelancing with Havas for about 6 months this year on their launch campaign for Wells Fargo's new credit card line. The campaign that was sold in was "Real Life Ready," so we were tasked with coming up with spots that showed real life but with a celebrity. Obviously a challenge.
After several rounds of scripts and finally settling on a celebrity, my copywriter (Britton Rice) and I sold some stuff through. Unfortunately because of Covid we didn't get to go on production, but the final results were good enough to make Editor's Pick on AdWeek.
Big thanks to the Havas NY team including CD's Alexis Garber and Alec Kleinfeld, ECD Peter Gosselin and CCO Dan Lucey. Additional thanks to the entire account, strategy and production teams who usually go unheralded.
You can watch the extended cut below.
I decided to have my bachelor party in Atlanta so that my friends wouldn't have to make two cross country trips for me. We rented a party bus and it took us around to a few breweries all located on Atlanta's west side. I found out from one of my friends who lives in the area that it is sometimes called Malt Disney because of the number of breweries that have found a home there.
I loved this so I decided to make a shirt for the area. If I can get enough commitments, I'll have them produced.
A lot of the time I'll see different techniques on Instagram or Pinterest and think they look fairly simple, but I like what they accomplish. Sometimes I'll try my own hand to see if I can replicate them.
The problem is that I don't really have my own style, at least visually speaking. I think my style is more a tonal style. I have a particular sense of humor that I try to inject into my work. Usually a sense of irony with maybe a darker twist when the audience will allow it.
I was able to recreate the visual style for this, but when it came time to make it mine I realized there was only one good solution. There was a stunning lack of people in the original versions of this style I saw, and I began to wonder why that may be.
That's when I decided to add in the shark attack to explain why everyone else had run away.
I've always been bad at freehand drawing, I think I mentioned that before. I remember in high school in my art classes when we were painting I'd sit there banging my head against a wall while everyone else did it with ease.
At the time I at least took solace in the fact that I could wipe the floor with them when it came time for photography stuff. Anyway, In an attempt to develop a freehand style I'm trying to hand illustrate more stuff and see where it takes me.
This is mostly flat styled but I tried to add a bit of depth using some textures to lightly shade.