The Super Bowl social landscape is full of Brands trying to grab football fans attentions. In order for ADT to break through the clutter, my writer and I suggested they do something drastically different.
We looked at ADT as a brand, the medium they wanted us to use (Twitter) and the game at the center of it all. Since ADT's message is that they were against any form of robery, we decided to have them take a stand against interceptions. It's absurd, and just the type of thing that would grab attention on Twitter.
When the first interception of the game occured on wide receiver Ty Hill (or whoever it ended up being), we would have started tweeting like a brand possessed. This 40+ tweet rant included call outs to other brands, celebrities and was meant to be as ridiculous as the premise suggests. All in the name of owning a part of Super Bowl Sunday in a way no brand has still ever done.
Agency: Bear in the Hall
Sr. Art Director: Me
Sr. Copywriter: Craig Lederman
ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.
Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.