GOOD TO
THE LAST

ELECTRON

Atomic is a fictional brewery I dreamed up and designed based on the periodic table. Each beer is named after a corresponding element. The color (SRM) determines the row, with the lightest on top and darkest on the bottom. Alcohol content (OG) determines the column, with high gravity beers on the left (the unstable elements) and non-alcoholic beers on the right (the noble gases).

DESIGN

atomic-logo

The basis of the label is the iconic square with element abbreviation, name, atomic number and atomic weight for the different varieties. The dotted background pattern references electron dot structures, while shape and color differentiates each design. Each color is based on what that element alludes to – for example, you take Lithium when you're feeling blue.

I also taught myself Adobe Dimension to render the cans.

atomic-Radon
atomic-Rhodium
atomic-Tungsten
atomic-Silicon
atomic-3set
atomic-Lithium
atomic-billboard-1
atomic-billboard-3

LESSON PLAN POSTER

To gamify the Atomic Brewing Company brand, "Chemistry 1101 Syllabus" posters will be created and distributed to fans. Beer purchased from the store or at a bar will earn the customer a sticker for the variety they purchased. As aspiring chemists experiment with more flavors, they can fill in their own periodic table to keep track of their progress.

AtomicBrewing-Poster

WEBSITE

I'd been wanting to play around with Adobe XD so I used it to build a responsive website.

Atomic-Website-Home
atomic-website-mobile

Projects

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...

The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.

Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.

The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.

Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.

Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.

Weird, Strange, Bizarrely 100% Real AnimalsMy fiancé thought all the fake animals would confuse my nephew, I said "good."

Toyota 4RunnerBears, Bison and MOTHs. Oh my.

Nuehuevo YorkI once saw a couple signing divorce papers at a Carls Jr.

PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.