AT&T
Fiber Internet
Loot Box
Fiber Internet
Loot Box
Fiber Internet
Loot Box
While freelancing at Critical Mass LA in 2019, I got put on a brief for AT&T's Fiber Internet service. They wanted to try marketing the service to gamers. I realized that Fiber Internet was the best in-game powerup you could get, so why not market it the same way you'd market one of those. A Loot Box.
The two ways to get this special lootbox.
1. Buy the lootbox in-game, straight up.
2. Live in an area covered by AT&T Fiber and have a terrible internet connection.
The fun doesn't stop once you've gotten the box in-game though. Once the box has been obtained, AT&T will ship them their Fiber Internet kit in a box that resembles the one they got online to encourage sharing on social media.
Influencers
We also wanted to send special versions of the loot box to gaming influencers. The influencers would create unboxing videos on their accounts to highlight the details of the special edition boxes along with talking about how fiber internet will improve their gameplay.
Credits
Agency: Critical Mass
Chief Creative Officer: Frank Dattalo
Creative Director: Dimitri Kalagas
Senior Art Director: Me
Projects
ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.
Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...
The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
Back to the Future1.21 Gigawatts of fan service
Toys'R'UsPlaytime is WAR
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Wells Fargo Active Cash CardYo Regina!
Demosthenian Literary SocietyGo Viral for Something You Can be Proud Of
The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.
Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."
Assorted SocialSocial, Photography, Video
Additional ToyotaProject type
Design & TypographyProject type
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.
