HOW FAR
CAN YOU

TAKE A PUN

I have a weird fascination with fast food (and quick service restaurants) and their part of Americana. As such, when the stay-at-home orders started I found myself with a lot of free time. Starting with just a pun for a name, I developed the entire restaurant's branding and even did a bit of copywriting as well.

DESIGN

When I lived in New York for a year I came to appreciate the clean modernization the city was going through while also loving the grittiness that is trademark to Manhattan. I wanted to bridge the two and create something that felt right at home in both.

NuehuevoYork-IdentitySuite
NuehuevoYork-Logo
NuehuevoYork-shirts
NuehuevoYork-Takeout
nuehuevoyork-design-wildpostings
nuehuevoyork-diningroom

SOCIAL

Content falls primarily in two categories and then in several sub-catagories. Category A is designed content while Category B is photography.

The designed content is split between three primary groups. 1) "Shower thoughts" about breakfast and New York related topics, 2) Designed out headlines that would also feel at home on a t-shirt, and 3) Announcements and deals.

Social
Social
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Social
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Social
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Social

WEBSITE

The website is designed to feel modern, open and airy like the restaurant. It is also built responsively and in compliance with ADA standards for readability and contrast.

nuehuevoyork-website-desktop
nuehuevoyork-website-mobile

Projects

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...

The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.

Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.

The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.

Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.

Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.

Weird, Strange, Bizarrely 100% Real AnimalsMy fiancé thought all the fake animals would confuse my nephew, I said "good."

Toyota 4RunnerBears, Bison and MOTHs. Oh my.

Nuehuevo YorkI once saw a couple signing divorce papers at a Carls Jr.

PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.