When I was at BBDO Atlanta we were tasked by The Tile Shop, a tile and bathroom fixture chain, to come up with a stunt that could help them launch into the Houston market during the summer of 2017.
We wanted to prove you can transform any bathroom, by remodeling the inside of a summer festival staple: the porta potty. On the outside, it would seem like a typical porta potty, but on the inside, it would have been an exquisite, luxury bathroom.
We wanted to turn a porta potty into the world’s first “porta pretty.”
We wanted to turn a porta
potty into the world’s first
We’ll turn a porta potty
into the world’s first
We’ll turn a porta potty into the world’s first “porta pretty.”
To create the illusion of a typical bank of porta potties, we would have surrounded the large interior with decoy porta potties that seemingly remain “occupied.”
And since porta potties are mobile, we thought ours should be too. We'd have it travel between music festivals, races, cook outs and we even planned on having it hauled up to the Super Bowl in Minnesota that year for tailgaters to take advantage of.
We even wanted to create a personalized experience by including a custom mirror that can actually take mirror selfies of users (only when they wanted).
It would have been a digital photo booth that let users snap a photo and then upload it straight to social media. We’d even offer discounts for people who upload it using #PortaPretty and tag @TheTileShop.
Chief Creatiive Officer: Robin Fitzgerald
Group Creative Director: Craig Miller
Art Director: Me
Copywriter: Emily Smith
ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.
Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.