The Tile Shop

The
Porta Pretty

The
Porta Pretty

The Porta Pretty

When I was at BBDO Atlanta we were tasked by The Tile Shop, a tile and bathroom fixture chain, to come up with a stunt that could help them launch into the Houston market during the summer of 2017.

PortaPretty-Mood1

We wanted to prove you can transform any bathroom, by remodeling the inside of a summer festival staple: the porta potty. On the outside, it would seem like a typical porta potty, but on the inside, it would have been an exquisite, luxury bathroom.

PortaPretty-Mood3

We wanted to turn a porta potty into the world’s first “porta pretty.”

We wanted to turn a porta
potty into the world’s first
“porta pretty.”

We’ll turn a porta potty
into the world’s first
“porta pretty.”

We’ll turn a porta potty into the world’s first “porta pretty.”

PortaPretty-Entrance1

Schematic

To create the illusion of a typical bank of porta potties, we would have surrounded the large interior with decoy porta potties that seemingly remain “occupied.”

PortaPretty-Schematic
PortaPretty-SuperBowl
PortaPretty-Mobile3
PortaPretty-Mobile2
PortaPretty-Mobile1

And since porta potties are mobile, we thought ours should be too. We'd have it travel between music festivals, races, cook outs and we even planned on having it hauled up to the Super Bowl in Minnesota that year for tailgaters to take advantage of.

Selfie Mirror

We even wanted to create a personalized experience by including a custom mirror that can actually take mirror selfies of users (only when they wanted).

It would have been a digital photo booth that let users snap a photo and then upload it straight to social media. We’d even offer discounts for people who upload it using #PortaPretty and tag @TheTileShop.

PortaPretty-SelfieMirror2
Credits

Agency: BBDO
Chief Creatiive Officer: Robin Fitzgerald
Group Creative Director: Craig Miller
Art Director: Me
Copywriter: Emily Smith

Projects

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...

The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.

Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.

The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.

Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.

Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.

Weird, Strange, Bizarrely 100% Real AnimalsMy fiancé thought all the fake animals would confuse my nephew, I said "good."

Toyota 4RunnerBears, Bison and MOTHs. Oh my.

Nuehuevo YorkI once saw a couple signing divorce papers at a Carls Jr.

PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.