Toyota PlayGround

Efficiency
at Play

Efficiency
at Play

Efficiency
at Play

For this project, we were tasked to come up with an idea that could show off the new technology that was at work within the new Prius Prime (Toyota's new plug-in Prius).

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Thanks to duel motor technology and EV auto-mode the Prius Prime is leading the charge in hybrid efficiency.  And now, at the most efficient playground in America, you can harness your kids energy to charge up your EV too. 

Toyota’s concept playground harnesses a combination of solar power and kinetic energy generated by kids-at-play. So parents can plug-in their vehicles while our future drivers let off some steam.

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Credits

Agency: Saatchi & Saatchi LA
Chief Creative Officer: Jason Schragger
Creative Director: John Payne
Art Director: Me

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