My friend Brittaney is a freelance writer for non-profits and needed a rebranding so I offered to develop a new logo for her. Her company is called "Black Coffee Creative" so I knew I needed to at minimum work in something coffee related for the mark. I ultimately settled on two coffee beans forming the shape of a heart to tie back to her desire to make the world a better place, it's a labor of love for her.
As for the font, I wanted something that felt bold, like black coffee. It needed personality and not something generic like a geometric san serif. The final touch was replacing the o in coffee with one of the beans to reinforce that design element. I also advised her on redesigning her website which she custom built on Squarespace.
The below is where we netted out. You can see her full website here.