I got annoyed with a post I saw on LinkedIn yesterday looking for a CD/ACD who was willing to work for $67/hour, an absurd rate considering the amount of work they probably wanted.
But despite that, I knew someone out there was going to try to take that gig not realizing it, so I decided to share some mental notes I had about pay ranges for full-time and freelance creatives in NY, LA and SF. Apparently it struck a chord because in under 24 hours I hit 50k views and 430+ likes.
If it seems like I've mostly only been messing around on LinkedIn, well that's kind of accurate. But only kind of. Since late November I've been teaching a Campaigns class over at book180, an online ad school. That combined with Meta letting go a significant number of its contingent workers has left me with more time on my hands. I've been using the extra time really help out my class however I can including lots of 1-on-1's with individuals and teams to make sure they have all the support they need.
However! Class ends a week from today, so either I'll book some more work or I'll start messing around with some design projects. We'll see what happens.
The other day I was thinking about the chaos that would ensue if someone actually got a copyright on "The Big Game," the euphemism commonly used by advertisers during The Super Bowl because they don't want to pay to actually say "The Super Bowl."
Anyway, that evolved into the following which again resonate with some people and is continuing to collect likes.
This morning I was sitting on my couch and just started typing out a thought that entered my head and before I knew it I'd written a full column. My college opinions writing teacher, Conrad Fink, would have been proud.
Anyway, I guess it struck a cord cause it's already passed 200 likes and 13k views.
EDIT: The posted ended up with over 500 likes and 48k views. Pretty crazy.
This morning I posted a photo I shot of Venice, CA over the weekend on Reddit. It ended up as the top post in the Los Angeles sub.
To be fair, I did do a little bit of post to make the light more interesting, but I'm not a photojournalist anymore so I can play more loose with my edits and not have to feel bad about it.
You can see the rest of the photos from that set by clicking here.
At the end of November LinkedIn was flooded with layoff announcements, and I wanted to help. Because of The Side Show my LinkedIn is connected to tons of creative leaders and recruiters throughout the advertising industry, so my holiday gift was access to my own feed.
Armed with a holiday themed logo and announcement, I offered to help any creative who had been affected by layoffs. My feed was there's for a day. I didn't get a ton of takers, but the ones who did saw results. The week I shared, the posts generated over 20k views. It was literally the least I could do and I was more than happy to do it.
I wrote a post on LinkedIn with 5 things people should be doing based on analyzing the analytics of my site. Apparently people thought it was helpful.
I clearly take our neighborhood's HOA Facebook group very seriously.
Late last week the student newspaper at The University of Georgia asked me to write a guest column about the Bennett IV Georgia campaign. I happily obliged. You can find it here.
I was talking with a friend of mine the other week about the quarterback for our college team, the Georgia Bulldogs. He went from a walk-on as a freshman to winning a national title as a 5th year senior, before deciding to come back for a 6th season.
Because be broke a 41 year national title drought, he's kind of a made man in the state now and we joked that if he ran for Governor he could actually get a lot of people to vote for him.
We checked though and he's still too young, but we thought it would be funny to make him a campaign website since there's a contentious gubernatorial race in the state right now.
We've already gotten a few thousand page views, some supportive comments on Reddit from an organic post and on Monday we should have an editorial in the student newspaper. We'll see how big this can get, but it's a fun little distraction in the meantime that gave us an excuse to find in-jokes that only students and alumni would get.
You can see it at www.bennetIVga.com.
I wrote a post the other week about bringing creativity into your everyday life. Apparently it resonated and got 11k views on LinkedIn with over 100 likes.
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