September 29, 2021

Wells Fargo Active Cash

I've been freelancing with Havas for about 6 months this year on their launch campaign for Wells Fargo's new credit card line. The campaign that was sold in was "Real Life Ready," so we were tasked with coming up with spots that showed real life but with a celebrity. Obviously a challenge.

After several rounds of scripts and finally settling on a celebrity, my copywriter (Britton Rice) and I sold some stuff through. Unfortunately because of Covid we didn't get to go on production, but the final results were good enough to make Editor's Pick on AdWeek.

Big thanks to the Havas NY team including CD's Alexis Garber and Alec Kleinfeld, ECD Peter Gosselin and CCO Dan Lucey. Additional thanks to the entire account, strategy and production teams who usually go unheralded.

You can watch the extended cut below.

Tags: broadcast, digital video, video

September 20, 2021

Malt Disney

I decided to have my bachelor party in Atlanta so that my friends wouldn't have to make two cross country trips for me. We rented a party bus and it took us around to a few breweries all located on Atlanta's west side. I found out from one of my friends who lives in the area that it is sometimes called Malt Disney because of the number of breweries that have found a home there.

I loved this so I decided to make a shirt for the area. If I can get enough commitments, I'll have them produced.

Tags: graphic design

September 15, 2021

Serene Beach

A lot of the time I'll see different techniques on Instagram or Pinterest and think they look fairly simple, but I like what they accomplish. Sometimes I'll try my own hand to see if I can replicate them.

The problem is that I don't really have my own style, at least visually speaking. I think my style is more a tonal style. I have a particular sense of humor that I try to inject into my work. Usually a sense of irony with maybe a darker twist when the audience will allow it.

I was able to recreate the visual style for this, but when it came time to make it mine I realized there was only one good solution. There was a stunning lack of people in the original versions of this style I saw, and I began to wonder why that may be.

That's when I decided to add in the shark attack to explain why everyone else had run away.

Enjoy!

Tags: illustration

September 1, 2021

Maker’s Mark

I've always been bad at freehand drawing, I think I mentioned that before. I remember in high school in my art classes when we were painting I'd sit there banging my head against a wall while everyone else did it with ease.

At the time I at least took solace in the fact that I could wipe the floor with them when it came time for photography stuff. Anyway, In an attempt to develop a freehand style I'm trying to hand illustrate more stuff and see where it takes me.

This is mostly flat styled but I tried to add a bit of depth using some textures to lightly shade.

Tags: illustration

August 30, 2021

Clothes Sans on Reddit

I posted Clothes & Clothes Sans on r/Graphic_Design on Reddit and it ended up becoming the top post. Right now it's sitting at just above 1,000 upvotes (93% upvoted).

Tags: reddit

August 30, 2021

Clothes & Clothes Sans

Over the past month I've been developing a pair of complementary fonts titled "Clothes" and "Clothes Sans." I wanted to do something that was completely hand drawn because It's an area that I know I need to practice more. I use vector as a crutch with illustrations and wanted to get out of my comfort zone.

Tags: design, illustration, lettering, typography

August 23, 2021

Double Exposure

The other day I started messing around with a photo I had shot. This ended up being the result.

It started with an abstract design I noticed in the background of a tv show my fiance was watching. I thought it might look interesting with a photo layered over it, but then I started warping things and adding some text for texture and messing with the colors.

Eventually I landed here. Decided to add in a paper texture for good measure so it didn't feel so vectory.

Let me know what you think.

Tags: graphic design, photography

July 12, 2021

Robot Cowboy

The other week I had this vision of a robot cowboy. Last night I finally had time to turn the vision into a reality (as much as an illustration is reality).

Tags: illustration

July 9, 2021

Energy Upgrade California

This year has been exceptionally busy in regards to freelance. I've been booked virtually back-to-back since last August and one of my more recent gigs was at DDB SF. My friend Britton Rice and I have started doing some freelance together and DDB was our first tour of duty.

We worked on a really fun project for Energy Upgrade California, specifically their Flex Alert program. Basically, California's energy grid gets stretched thin during the summer so Flex Alerts warn people before they have to start shutting down parts of it to prevent a total collapse. Either turn down your power, or lose it completely.

Britton and I talked about how when blackouts happen, it can affect all the things you love about California. The original idea we pitched was, "Save Power, Save California." That eventually evolved into "Flex our Power, Save our Power." The full campaign is in the process of launching now, but while I was on Instagram the other day I saw the first ad unit for it and figured I should post.

Tags: energy upgrade california, flex alert

May 5, 2021

Gettin’ Married (Later)

I usually try to do a few new side projects every year, but because life happens - this year might be not as outwardly productive as I'm used to. To that ends, I decided that my wedding would be one of my tent pole side projects for the year.

To that end, I spent some time designing out the wedding website. Settled on a design language for it and tried to use photos I've shot over the years as much as possible (I even went and did a photoshoot to get a shot of the venue). Anyway, it's mostly up now and you can see it at www.iguessimalreadythere.com.

The nice thing about having this design language in place is that it made designing the Save the Dates (and eventually Invitation) super easy.

Tags: side project

April 23, 2021

Random Art

Was playing around in Procreate and made this, then brought the result into Photoshop and made the second of these two. Not sure which I like better.

Tags: art, procreate

March 21, 2021

Quick Update

Been a bit busy between freelance work and pre-planning for the second year of The Side Show. However, after a 5-week stint with Havas NY working on Wells Fargo, tomorrow I'll be starting for a few weeks at TBWA\Chiat\Day LA. I'll be working on their Quickbooks team with my Side Show Co-Founder Sunita Deshpande.

Tags: announcement, freelance
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