December 18, 2020

Santa Monica Photography

I went over to Santa Monica just before sunset tonight to shoot some photos. As a challenge I only let myself use my 85mm lens. You can see my photos by clicking here.

December 11, 2020

More Word Art

Did another typography project for my fiance.

December 11, 2020

Nilza Name Art

My friend Nilza was hanging out last night and I started playing with her full name (first + last) in Procreate on my iPad. I customized the Nico Roll brush that's built in so that it doesn't fade out at the start and end of the stroke, which is the first time I've ever customized a brush in Procreate.

December 10, 2020

Venice in Film

Back in October I pulled out my medium format film camera and took some photos in Venice. I finally got them processed and scanned. You can see them over on my photoblog.

As a side note, I realized I don't normally post any of my photography on here. I'll start linking over to all that whenever I update because I realized I never usually post that stuff in here.

December 7, 2020

Surf Van

I went out to take some photos in Venice on Sunday and this van drove past me. There was something super fun about it so I tried to make something using it. Also, pen tooling out the van out was a major pain.

December 7, 2020

The Sushinaut

The other day I had a vision of an astronaut standing on a pizza, I don't know why... I just did. So I illustrated it.

November 15, 2020

Bouncing Back

Matthew Low who hosts the Bouncing Back podcast had me on the other week after we finished up The Side Show (full disclosure, he won Best in Category for Podcast).

November 15, 2020

Reflecting on The Side Show

The other week I wrote something on LinkedIn that apparently resonated a bit. I talked about the origin of The Side Show and the role naivety played in it and then where we ended up. 242 likes, 33 comments and 14k views later, here we are.

November 4, 2020

The Side Show in AdWeek, Again

AdWeek did a recap piece about The Side Show which was pretty cool of them. Hard to believe that a little over 3 months ago this thing wasn't even a page in a Google Slides deck yet. We came a long way.

Anyway, click here to read the article.

October 10, 2020

Dog Lovers for Biden

Last week I got a message from TBWA\Chiat\Day NY President Rob Schwartz asking a favor, and when Rob Schwartz asks you for a favor it doesn't matter how busy you are... you do it. Despite it being our final week of our initial submission period for The Side Show, I told him yes.

He needed a black and white illustration of two German Shepherds wearing sun glasses in homage to Biden's dog Champ. They needed something for their social channels and I was happy to oblige. Below is the end result.

September 30, 2020

Imposter Syndrome

Yesterday I was inspired by my friends Bre Fern and Laura Canzono who run @BreakingAd_ on Instagram. They posted about Imposture Syndrome, which was something I could really relate to, but it made me think about what causes it. I ended up writing my own post about it on LinkedIn. I use two advertising legends as examples and one of them even left a comment.

September 22, 2020

Joe Cameling Ourselves

In college I dual majored in photojournalism and sociology. Although my focus was on the photo part of journalism, I still had to take a large number of writing classes. My favorite was editorial writing with Conrad Fink.

Fink literally wrote the book on editorial writing as his book was used in college courses all around the country. It was an honor to have him as a teacher and I believe my time in his class allowed me to function as a copywriter as needed even though I'm primarily an art director.

Occasionally I still get the itch to put the pen to paper (or fingers to keyboards) because let's face it, I'm opinionated as all get-out.

Last night I was reflecting on my childhood, how the city I grew up in had an anti-billboard ordinance and how that shaped my perception of advertising. The end result was this.