I posted Clothes & Clothes Sans on r/Graphic_Design on Reddit and it ended up becoming the top post. Right now it's sitting at just above 1,000 upvotes (93% upvoted).
Over the past month I've been developing a pair of complementary fonts titled "Clothes" and "Clothes Sans." I wanted to do something that was completely hand drawn because It's an area that I know I need to practice more. I use vector as a crutch with illustrations and wanted to get out of my comfort zone.
The other day I started messing around with a photo I had shot. This ended up being the result.
It started with an abstract design I noticed in the background of a tv show my fiance was watching. I thought it might look interesting with a photo layered over it, but then I started warping things and adding some text for texture and messing with the colors.
Eventually I landed here. Decided to add in a paper texture for good measure so it didn't feel so vectory.
Let me know what you think.
This year has been exceptionally busy in regards to freelance. I've been booked virtually back-to-back since last August and one of my more recent gigs was at DDB SF. My friend Britton Rice and I have started doing some freelance together and DDB was our first tour of duty.
We worked on a really fun project for Energy Upgrade California, specifically their Flex Alert program. Basically, California's energy grid gets stretched thin during the summer so Flex Alerts warn people before they have to start shutting down parts of it to prevent a total collapse. Either turn down your power, or lose it completely.
Britton and I talked about how when blackouts happen, it can affect all the things you love about California. The original idea we pitched was, "Save Power, Save California." That eventually evolved into "Flex our Power, Save our Power." The full campaign is in the process of launching now, but while I was on Instagram the other day I saw the first ad unit for it and figured I should post.
I usually try to do a few new side projects every year, but because life happens - this year might be not as outwardly productive as I'm used to. To that ends, I decided that my wedding would be one of my tent pole side projects for the year.
To that end, I spent some time designing out the wedding website. Settled on a design language for it and tried to use photos I've shot over the years as much as possible (I even went and did a photoshoot to get a shot of the venue). Anyway, it's mostly up now and you can see it at www.iguessimalreadythere.com.
The nice thing about having this design language in place is that it made designing the Save the Dates (and eventually Invitation) super easy.
Been a bit busy between freelance work and pre-planning for the second year of The Side Show. However, after a 5-week stint with Havas NY working on Wells Fargo, tomorrow I'll be starting for a few weeks at TBWA\Chiat\Day LA. I'll be working on their Quickbooks team with my Side Show Co-Founder Sunita Deshpande.
The other week I was talking to one of my copywriter friends, Jody Bufkin, who was getting into photography. It made me think about how so many people in advertising shoot, but there wasn't a great way to see what everyone was doing.
We had an idea, create an Instagram account that would seek out and highlight the best photography coming out of people in the industry. We're steadily growing the account and trying to feature at least one photo a day.
The image below was shot the other week, and I've already evolved the style a bit, but I like the image below because you can see how I originally envisioned the project.