In college I dual majored in photojournalism and sociology. Although my focus was on the photo part of journalism, I still had to take a large number of writing classes. My favorite was editorial writing with Conrad Fink.
Fink literally wrote the book on editorial writing as his book was used in college courses all around the country. It was an honor to have him as a teacher and I believe my time in his class allowed me to function as a copywriter as needed even though I'm primarily an art director.
Occasionally I still get the itch to put the pen to paper (or fingers to keyboards) because let's face it, I'm opinionated as all get-out.
Last night I was reflecting on my childhood, how the city I grew up in had an anti-billboard ordinance and how that shaped my perception of advertising. The end result was this.