November 15, 2020

Reflecting on The Side Show

The other week I wrote something on LinkedIn that apparently resonated a bit. I talked about the origin of The Side Show and the role naivety played in it and then where we ended up. 242 likes, 33 comments and 14k views later, here we are.

September 30, 2020

Imposter Syndrome

Yesterday I was inspired by my friends Bre Fern and Laura Canzono who run @BreakingAd_ on Instagram. They posted about Imposture Syndrome, which was something I could really relate to, but it made me think about what causes it. I ended up writing my own post about it on LinkedIn. I use two advertising legends as examples and one of them even left a comment.

September 22, 2020

Joe Cameling Ourselves

In college I dual majored in photojournalism and sociology. Although my focus was on the photo part of journalism, I still had to take a large number of writing classes. My favorite was editorial writing with Conrad Fink.

Fink literally wrote the book on editorial writing as his book was used in college courses all around the country. It was an honor to have him as a teacher and I believe my time in his class allowed me to function as a copywriter as needed even though I'm primarily an art director.

Occasionally I still get the itch to put the pen to paper (or fingers to keyboards) because let's face it, I'm opinionated as all get-out.

Last night I was reflecting on my childhood, how the city I grew up in had an anti-billboard ordinance and how that shaped my perception of advertising. The end result was this.