Yesterday I went around town with copies of my partner Eddie Babaian's résumés and posted them outside some of the agencies here in LA. This morning I posted them to LinkedIn with the caption:
Eddie and I grew up hearing if we wanted a job, we just needed to walk in and ask for the hiring manager. COVID/WFH has made that more difficult, so we left our resumes where some agencies would find them.
So far the post has over 160 likes and 14,000+ impressions. Thank you to all the agencies for having a sense of humor and not issuing cease and desists to us.
Update: Less than a week later we are up to 27k+ impressions. Crazy.
It really does bother me that agencies don't want to train people on the job anymore. I think it makes a huge impact on who can get into the field. Journalism has the same problem when I was working there. The only people who could take internships were people from families that made enough money to subsidize the experience. It excludes anyone from middle or lower class backgrounds, and that's a problem.
Last Friday while I was eating lunch I started thinking about the people who post weird exploitative stories that usually involve a child teaching them some lesson. I usually find these posts cringe-y and felt like calling them out.
The other week I wrote something on LinkedIn that apparently resonated a bit. I talked about the origin of The Side Show and the role naivety played in it and then where we ended up. 242 likes, 33 comments and 14k views later, here we are.
Yesterday I was inspired by my friends Bre Fern and Laura Canzono who run @BreakingAd_ on Instagram. They posted about Imposture Syndrome, which was something I could really relate to, but it made me think about what causes it. I ended up writing my own post about it on LinkedIn. I use two advertising legends as examples and one of them even left a comment.
In college I dual majored in photojournalism and sociology. Although my focus was on the photo part of journalism, I still had to take a large number of writing classes. My favorite was editorial writing with Conrad Fink.
Fink literally wrote the book on editorial writing as his book was used in college courses all around the country. It was an honor to have him as a teacher and I believe my time in his class allowed me to function as a copywriter as needed even though I'm primarily an art director.
Occasionally I still get the itch to put the pen to paper (or fingers to keyboards) because let's face it, I'm opinionated as all get-out.
Last night I was reflecting on my childhood, how the city I grew up in had an anti-billboard ordinance and how that shaped my perception of advertising. The end result was this.