Sierra – Summer Bod

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 · 
June 22, 2019
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1 min read

During my unfortunately short tenure at Red Tettemer, I got to help out with some broadcast for a new client  the agency won a few weeks after I started (TJ Maxx offshoot Sierra). The new campaign that sold through were these anthropomorphic squirrels who would comment on clothing and gear you could buy at the store.

We weren't given any products in particular to feature, so I browsed through their inventory until inspiration struck. It finally did while looking at their bathing suits. Suddenly I had a vision of a giant squirrel who's fur was shaved into the shape of a bikini. You can see for yourself below.

I was hoping I'd get to work more on this campaign, but due to client budgets and the layoff that won't be happening. So instead of getting it's own section in my portfolio, it gets to live here as a side show.

Tagged: broadcast · video
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