The other week I was talking to one of my copywriter friends, Jody Bufkin, who was getting into photography. It made me think about how so many people in advertising shoot, but there wasn't a great way to see what everyone was doing.

We had an idea, create an Instagram account that would seek out and highlight the best photography coming out of people in the industry. We're steadily growing the account and trying to feature at least one photo a day.

The image below was shot the other week, and I've already evolved the style a bit, but I like the image below because you can see how I originally envisioned the project.