April 27, 2020

Nuehuevo York

Last year I posted about how I had an idea for a restaurant name and made a logo for it. Well, over the past few days I decided to blow it out. That includes an identity suite, headlines/brand voice, in-restaurant design, social posts (with animation), a website and other collateral. See it here.

July 11, 2019

Trump Rio Grande

The past two weeks I've been working with Copywriter/Creative Director Cindy Hammel on a parody website about the detention centers on the the US-Mexico border. You can see the website here or get an advanced look at the broader campaign we are doing here.

July 11, 2019

Toyota PlayGround

As promised, I debuted my Toyota PlayGround project today. You can see the whole project by clicking here.

July 8, 2019

Sneak Peak

Currently working on two different projects, one has to stay hidden for now, but I can give a sneak peak of the second. It's something that's been floating around in my head for the past few years. Finally got the encouragement from someone to mock it up even though it never sold through.


June 21, 2019

Rebranding Exploration

A year and a half ago in an effort to modernize my portfolio I ditched the logo I'd been using since I was at Creative Circus. I went with something that was typography driven, but decided I missed having a mark I could truly own. A few months ago I started working on some explorations of what my new mark could be. I came up with the following 10 options.

In previous logo explorations, I always tried to incorporate my middle initial. It always proved challenging as J, D and W don't naturally fit together. This time I just said "fuck it" and ditched the D. Unsurprisingly, I was able to find a few parallel shapes between the J and the W. I also explored making custom mono-line fonts, but ultimately decided I wanted something that felt more organic.

I was really drawn to the three reversed calligraphic strokes that serve double duties for their similarity to a J and the fact that when positioned close together, they create a W.

After some feedback from a friend of mine, I ultimately created the following which is now scattered around the site and incorporated into my new resume design.