Wells Fargo Active Cash

gravatar
 · 
September 29, 2021
 · 
1 min read

I've been freelancing with Havas for about 6 months this year on their launch campaign for Wells Fargo's new credit card line. The campaign that was sold in was "Real Life Ready," so we were tasked with coming up with spots that showed real life but with a celebrity. Obviously a challenge.

After several rounds of scripts and finally settling on a celebrity, my copywriter (Britton Rice) and I sold some stuff through. Unfortunately because of Covid we didn't get to go on production, but the final results were good enough to make Editor's Pick on AdWeek.

Big thanks to the Havas NY team including CD's Alexis Garber and Alec Kleinfeld, ECD Peter Gosselin and CCO Dan Lucey. Additional thanks to the entire account, strategy and production teams who usually go unheralded.

You can watch the extended cut below.

Tagged: broadcast · digital video · video
Comments

No comments.