October 10, 2022

Bennett IV Ga update

Late last week the student newspaper at The University of Georgia asked me to write a guest column about the Bennett IV Georgia campaign. I happily obliged. You can find it here.

October 8, 2022

Bennett IV Georgia

I was talking with a friend of mine the other week about the quarterback for our college team, the Georgia Bulldogs. He went from a walk-on as a freshman to winning a national title as a 5th year senior, before deciding to come back for a 6th season.

Because be broke a 41 year national title drought, he's kind of a made man in the state now and we joked that if he ran for Governor he could actually get a lot of people to vote for him.

We checked though and he's still too young, but we thought it would be funny to make him a campaign website since there's a contentious gubernatorial race in the state right now.

We've already gotten a few thousand page views, some supportive comments on Reddit from an organic post and on Monday we should have an editorial in the student newspaper. We'll see how big this can get, but it's a fun little distraction in the meantime that gave us an excuse to find in-jokes that only students and alumni would get.

You can see it at www.bennetIVga.com.

May 5, 2021

Gettin’ Married (Later)

I usually try to do a few new side projects every year, but because life happens - this year might be not as outwardly productive as I'm used to. To that ends, I decided that my wedding would be one of my tent pole side projects for the year.

To that end, I spent some time designing out the wedding website. Settled on a design language for it and tried to use photos I've shot over the years as much as possible (I even went and did a photoshoot to get a shot of the venue). Anyway, it's mostly up now and you can see it at www.iguessimalreadythere.com.

The nice thing about having this design language in place is that it made designing the Save the Dates (and eventually Invitation) super easy.

February 23, 2021


The other week I was talking to one of my copywriter friends, Jody Bufkin, who was getting into photography. It made me think about how so many people in advertising shoot, but there wasn't a great way to see what everyone was doing.

We had an idea, create an Instagram account that would seek out and highlight the best photography coming out of people in the industry. We're steadily growing the account and trying to feature at least one photo a day.

The image below was shot the other week, and I've already evolved the style a bit, but I like the image below because you can see how I originally envisioned the project.