DIGGI GAMES

CLIENT
GEORGIA LOTTERY

AGENCY
BBDO ATL

THE ACTORS COULDN'T KEEP THEIR HANDS OFF EACHOTHER

With Georgia Lottery’s Diggi Games, your fingers do all the work. So if they win you some money, it might go to their heads.

I really enjoyed this project because of the opportunity to think from the ground up on how to handle every aspect of production. What makes a good hand actor? What scale props do we need? How do we build the sets to allow the camera to get close?

Every question allowed us to think how to create smarter and build a world that feels normal, but with hands instead of people. It would have been very easy for it to have felt too slapstick if we weren't careful.

It's just the right amount of ridiculousness.

VIDEO

BEHIND THE SCENES

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CREDIT

CHIEF CREATIVE OFFICER
ROBIN FITZGERALD

CREATIVE DIRECTOR
DERRICK OGILVIE

ASSOCIATE CREATIVE DIRECTOR
JON MUELLER

ART DIRECTOR
JOSH D. WEISS (ME)

COPYWRITER
EMILY SMITH

DIRECTOR
JIM ISSA

MORE WORK

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