
DIGGI GAMES
CLIENT
GEORGIA LOTTERY
AGENCY
BBDO ATL
THE ACTORS COULDN'T KEEP THEIR HANDS OFF EACHOTHER
With Georgia Lottery’s Diggi Games, your fingers do all the work. So if they win you some money, it might go to their heads.
I really enjoyed this project because of the opportunity to think from the ground up on how to handle every aspect of production. What makes a good hand actor? What scale props do we need? How do we build the sets to allow the camera to get close?
Every question allowed us to think how to create smarter and build a world that feels normal, but with hands instead of people. It would have been very easy for it to have felt too slapstick if we weren't careful.
It's just the right amount of ridiculousness.
VIDEO
BEHIND THE SCENES
CREDIT
CHIEF CREATIVE OFFICER
ROBIN FITZGERALD
CREATIVE DIRECTOR
DERRICK OGILVIE
ASSOCIATE CREATIVE DIRECTOR
JON MUELLER
ART DIRECTOR
JOSH D. WEISS (ME)
COPYWRITER
EMILY SMITH
DIRECTOR
JIM ISSA
MORE WORK





