FLEX ALERT
CLIENT
ENERGY UPGRADE CALIFORNIA
AGENCY
DDB SF
THE CAMPAIGN THAT ALLEGEDLY SAVED GAVIN NEWSOM'S GOVERNORSHIP
California's overwhelming desire is for it's energy grid to not end up like Texas's. To that end, we helped develop and sell a campaign that would let Californians know when they were in danger of losing power and what they can do to prevent it.
Before the brief started we were told the governor's office had an active interest in the campaign. The grid held and Gavin Newsom defeated his recall vote. Coincidence? I think not.
VIDEO
SOCIAL
LANDING PAGE
CREDIT
EXECUTIVE CREATIVE OFFICER
BEN WOLAN
CREATIVE DIRECTOR
SIAN COOL
JO CRESSWELL
ASSOCIATE CREATIVE DIRECTOR
JOSH D. WEISS (ART)
BRITTON RICE (COPY))
JR. ART DIRECTOR
SONIA DE NICOLO
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