ASSORTED SOCIAL

CLIENT
VARIOUS

AGENCIES
BBDO ATL, THE MANY, 180LA, PEREIRA O'DELL, RTOP

FINALLY PUTTING MY DEGREES IN JOURNALISM & SOCIOLOGY TO USE

Whenever I'm working on anything, but especially social, I start by asking "why should anyone care?"

Big budgets also don't always mean big opportunity. Necessity is the mother of invetion and I've foudn that especially true in social where budgets can be especially tight.

Over the past decade+ working on social, I've worked on just about every aspect of social from the earliest days of influencers, to calendar content, and to "phygital" campaigns that look to blend the real world with the digital.

VOYA FINANCIAL

SAVE SOMETHING SPECIAL

Voya was looking for a way to give back, so we recommended that as a company who was all about investing should invest in the lives of people who could use the extra help. It turned out that Voya already had a unit dedicated to helping out special needs clients, so partnering with the Special Olympics just felt natural.

We encouraged Special Olympics to post on social media about their goals, for every like or share they recieved, Voya would throw in some money. We even made a Tumblr account to bring all the posts together. Well, word got out and they did a segment on the program on Good Morning America and even was nominated for the ESPN Sports Humanitarian Award. We ended up raising $520,000 for the effort.

EBAY MOTORS

GARAGE GALLERIES

eBay Motors asked us to create a low lift IG Reels/TikTok campaign that utilized their roster of influencers. The goal was to show as many products and projects as possible in 60 seconds in a way that made sense and was easy to follow.

To that end we thought it would make sense to have the influenvers give tours of their garages MTV Cribs style. We even created our own eBay Motors energy drink as a running gag between videos.

PAW PATROL

HOLIDAY PATROL

We were tasked with creating a holiday campaign that featured various Paw Patrol toys that would drive sales. However, we didn't have the budget for a shoot. I ended up using AI and DAM assets to create stop motion like holiday scenes.

WESTERN GOVERNOR'S UNIVERSITY

HOW DO YOU WGU?

I was brought in to create a new social campaign for Western Governor's University. We decided to focus on enrollments statistics about the students themselves that evolved the brand's own illustration styleguide.

STANLEY TOOLS

Stanley Tools bills itself as the tool brand of the pro's. They take a very no-nonsense approach to everything they do, and so we tried to bring that out in their social feed. We created a number of content series to show off their tools as well as bring Stanley's voice to a number of days like Valentines Day, Opening day of the MLB season, Memorial Day and Take Your Kid to Work Day.

PRO PERSPECTIVES

FAMILY PORTRAIT

STANDOUT SHOWOFF

PRODUCT FOCUS

NATIONAL DAYS

BITZEE

Meme style content was also a pillar of the brand so we needed to find a way to elevate the design. I created a number of elevated, templatized type styles within brand standards that allowed the junior team to move faster with a more sophisticated look than had previously been used.

TUACA

Tuaca is an Italian Brandy that likes to toute it's latin heritage. This campaign was already going when I was brought into the agency, so we were tasked with continunig these content series that included 'A Shot of Italy' and 'Flix and Then' (an effort to get people to pair Tuaca with watching movies), among others.