Assorted Social

Western Governor's University
Western Governor's University
Western Governor's University

I was brought in to create a new social campaign for Western Governor's University. The end result was "How Do You WGU?" The entire campaign is based around enrollments statistics for the university combined with a fun, illustrated style that evolved the brand's own illustration styleguide.

I was brought in to create a new social campaign for Western Governor's University. The end result was "How Do You WGU?" The entire campaign is based around enrollments statistics for the university combined with a fun, illustrated style that evolved the brand's own illustration styleguide.

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Stanley Tools
Stanley Tools
Stanley Tools

Stanley Tools bills itself as the tool brand of the pro's. They take a very no-nonsense approach to everything they do, and so we tried to bring that out in their social feed. We created a number of content series to show off their tools as well as bring Stanley's voice to a number of days like Valentines Day, Opening day of the MLB season, Memorial Day and Take Your Kid to Work Day.

Pro Perspectives

Family Portrait

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Standout Showoff

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National Days

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stanley-valentines

Featured Products

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Fuck Type
Why?
Why?

After being involved with the intern programs of two different agencies I worked at, I realized that not enough students were trying their hand at handmade type. To help spread the joy of hand lettering as opposed to typesetting, I created the "Fuck Type" Instagram account. I initially planned to post one new, original rendition I made every day, but after a few days people started sending me their own.

On January 26, 2018 I hit post #150 and had planned on ending the account. After I mentioned it, one of the contributors decided they wanted to keep it going and volunteered to be the new administrator. When I started, I never thought I would make something that people enjoyed enough to keep alive once I was ready to move on.

Final Stats as of the end of my run

Final Stats
as of the end
of my run

78 Posts by Me

78 Posts by Me

72 Posts by Other People

72 Posts by Other People

45 Total Contributors

45 Total Contributors

5,000+ Likes

5,000+ Likes

331 Followers

331 Followers

0 days missed

0 days missed

Some of Mine

Some of Mine

Some of Mine

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Some of the Contributions

Some of the Submissions

Some of the Contributions

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Tuaca
Tuaca
Tuaca

Tuaca is an Italian Brandy that likes to toute it's latin heritage. This campaign was already going when I was brought into the agency, so we were tasked with continunig these content series that included 'A Shot of Italy' and 'Flix and Then' (an effort to get people to pair Tuaca with watching movies), among others.

All About the Liquid

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tuaca-drop

Recipes

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Flix & Then

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Latin Heritage

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Days & Nights

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Voya
Finanacial

Voya Financial
Voya Financial

Voya was looking for a way to give back, so we recommended that as a company who was all about investing should invest in the lives of people who could use the extra help. It turned out that Voya already had a unit dedicated to helping out special needs clients, so partnering with the Special Olympics just felt natural.

We encouraged Special Olympics to post on social media about their goals, for every like or share they recieved, Voya would throw in some money. We even made a Tumblr account to bring all the posts together. Well, word got out and they did a segment on the program on Good Morning America and even was nominated for the ESPN Sports Humanitarian Award. We ended up raising $520,000 for the effort.

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Voya-Twitter-Donna

Projects

ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...

Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.

The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.

The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.

Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.

Toyota 4RunnerBears, Bison and MOTHs. Oh my.

Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.

Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."

PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.