1.21 GIGAWATTS OF FANSERVICE.
In Back to the Future, Toyota was represented by both Hill Valley’s Statler Toyota and a custom 1986 HiLux 4×4. We decided to bring back both for Back to the Future Day on October 21, 2015, the day Marty and Doc Brown travel to in the future in the second film.
We started out by releasing a teaser on Oct. 15th.
Launch Video
Phone
The goal of the videos was to get people to call 1-877-Statler to receive information about our installations and request a “Statler Toyota” license plate holder. We sold out or initial order of plates in 40 minutes. Each plate shipped came with a hand signed thank you note from Statler Toyota.
Activation
On the actual Back to the Future Day we built life-size toy packages for our custom 2016 Tacoma’s in Times Square and at Hollywood & Highland in Los Angeles. In Dallas we sent the Tacoma around on a flatbed with a sign for Statler Toyota that paid homage to the movie. We also gave toy replicas in matching packaging to people who came out.
Social
I doubled as the photographer for this project so that we’d have images for our Instagram, Facebook and Twitter accounts.
Credits
Agency // Saatchi & Saatchi LA
Chief Creative Officer // Jason Schragger
Creative Director // John Payne
Associate Creative Director // Vik Bhalla
Associate Creative Director // Verner Soler
Associate Creative Director // Steven Townsend
Art Director // Josh D. Weiss (Me)
Copywriter // Geoff Johnson
Projects
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The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
Back to the Future1.21 Gigawatts of fan service
Toys'R'UsPlaytime is WAR
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Wells Fargo Active Cash CardYo Regina!
Demosthenian Literary SocietyGo Viral for Something You Can be Proud Of
The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.
Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."
Assorted SocialSocial, Photography, Video
Additional ToyotaProject type
Design & TypographyProject type
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.