LAUGH YOUR ADS OFF

CLIENT
TOYOTA

AGENCY
SAATCHI LA

MAKING PEOPLE LAUGH IS SERIOUS BUSINESS

While working on The Side Show, I noticed a number of submissions from people who did stand up comedy on the side. I wondered if we could host a live event where these comics could perform for other people in the industry. 

I pitched the idea to a potential collaborator but was shot down with malice, so I sat on the idea for over a year. While getting coffee with David Roth, a copywriter/comic who just moved to Los Angeles I brought the idea back up. He was sold.

We expanded the premise to be about comedy in advertising and reached out to Kirsten Rutherford at Chiat LA. She loved the idea and put us in touch with Matt Gray who cureates cultural events for the agency. We then brought on two more people to help produce the events: Yuriy Mikhalevskiy (David's comedy partner) & Stephen Reidmiller (my Freelance LA partner).

Three events and two sell-outs later (the one that didn't was the night after the 2024 election, so there was that). The LA events were such a success that we started getting asked to take it on the road.

AGENCY COLLABORATORS 
TBWA\Chiat\DAY LA, Argonaut, BBDO NY, Murder Hornet, Arnold Worldwide

NOTABLE SPEAKERS
Greg Hahn (Mischief), Gerry Graf (Slap Global), Chris Beresford-Hill (BBDO Worldwide), Andy Pearson (Liquid Death), Sean McBride (Arnold Worldwide), Kevin Mulroy (Mischief), Mo Said (Mojo Supermarket), Tara Lawall (Rethink), Dan Lucey (HAVAS), Zoe Kessler (Johannes Leonardo), Noel Cottrell (Murder Hornet)

POSTERS

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LYAO – Session 2
LYAO-Session-3
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PHOTOS

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240730_MW_LYAO-NYC-S2_0747
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250717_JDW_LYAO-NYC-S1_0551
250717_JDW_LYAO-NYC-S1_0082
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250717_JDW_LYAO-NYC-S1_0211
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CREDIT

CORE TEAM
JOSH D. WEISS (ME)
DAVID ROTH
YURIY MIKHALEVSKIY
STEPHEN REIDMILLER

VOLUNTEERS
WILL KNOX - NYC
DANIEL STORROW - NYC
ADINA TSEYTIN - NYC
NICOLE BECKLEY - NYC
JULIE MARATECK - ATL

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