TUG OF WAR
CLIENT
TOYS'R'US
AGENCY
BBDO ATL
BEING A KID IS A LOT LESS LIKE BEING A KID THAN EVER BEFORE
Every day parents are almost constantly micromanaging their kids’ lives, and often forget that kids need time to just be kids.The parents usually end up winning, so this time we wanted the kids to take that power back and win.
We were lucky to have Shawn Levy serve as director hot off his success of the early seasons of Stranger Things and his Night at The Museum movies.
CREDIT
CHIEF CREATIVE OFFICER
ROBIN FITZGERALD
GROUP CREATIVE DIRECTOR
CRAIG MILLER
ART DIRECTOR
JOSH D. WEISS (ME)
COPYWRITERS
EMILY SMITH
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