EVEN AD PEOPLE ARE WORTHY OF LOVE... MAYBE...
Programmatic targeting is evil and people hate it, but what if we used that same data for a good cause? Digital Pawprint uses that information to connect rescue animals to their new ideal owner.
Case Study
Banners
Using data from digital advertising networks, we were able to identify our target audience based on their age, location, family size, and other interests.
We then paired them with their perfect pet, currently up for adoption at the Amanda Foundation. We made a banner for every available animal in the shelter, and I got to spend a day shooting adorables.
Landing Page
The banners clicked through to a landing page for that specific pet with their full story and adoption information.
Credits
Agency // Saatchi & Saatchi LA
Chief Creative Officer // Jason Schragger
Creative Director // Chris Pieranttozzi
Senior Copywriter // Chris Mead
Art Director // Josh D. Weiss (Me)
Art Director // Charlie Fingal
Copywriter // Jeff Pelton
Agency // Saatchi & Saatchi LA
Chief Creative Officer // Jason Schragger
Creative Director // Chris Pieranttozzi
Senior Copywriter // Chris Mead
Art Director // Josh D. Weiss (Me)
Art Director // Charlie Fingal
Copywriter // Jeff Pelton
Videographer // Kelvin Kuo
Agency // Saatchi & Saatchi LA
Chief Creative Officer // Jason Schragger
Creative Director // Chris Pieranttozzi
Senior Copywriter // Chris Mead
Art Director // Josh D. Weiss (Me)
Art Director // Charlie Fingal
Copywriter // Jeff Pelton
Spaymobile
Obsession
Pets have a way of having their way with their owners. Since Amanda is Greek for "worthy of love," we decided to show what pet owners will do for their pets. This campaign helped Amanda raise their profile in the Los Angeles area.
Credits
Agency // Saatchi & Saatchi LA
ACD Art // Patrick Simkins
ACD Copy // Scott Model
Senior Copywriter // Chris Mead
Art Director // Josh D. Weiss (Me)
Art Director // Charlie Fingal
Copywriter // Jeff Pelton
Agency // Saatchi & Saatchi LA
ACD Art // Patrick Simkins
ACD Copy // Scott Model
Senior Copywriter // Chris Mead
Art Director // Josh D. Weiss (Me)
Art Director // Charlie Fingal
Copywriter // Jeff Pelton
Photographer // Markku Lahdesmaki
Projects
ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.
Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...
The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
Back to the Future1.21 Gigawatts of fan service
Toys'R'UsPlaytime is WAR
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Wells Fargo Active Cash CardYo Regina!
Demosthenian Literary SocietyGo Viral for Something You Can be Proud Of
The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.
Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."
Assorted SocialSocial, Photography, Video
Additional ToyotaProject type
Design & TypographyProject type
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.