BACK TO SCHOOL

CLIENT
WALMART

AGENCY
WALMART CREATIVE

TO PROVE TO DAD THAT I'M NO FOOL

When the school year starts rolling around parents are torn between where they can get the item kids need for school and the item kids want that will make them feel comfortable in their own skin for the new school year.

Walmart had us build the latest iteration of the "Who Knew" campaign for Back to School season.

The campaign included (2) TV commercials, (4) online videos, (3) social videos, (2) photo shoots, tons of bespoke media placements, and even more banner ads split across two teams at Walmart Creative and The Community for the HA components of the campaign.

It was truely a team effort in every sense of the word.

OLV

BROADCAST

SOCIAL

To feel native to the platforms we were going to be running on, the team created :15s videos shot to look like kids were recording themselves (with parents nearby) as they talked about the items they wanted this school year.

RADIO

I was given the opportunity to serve as the ACD on this part of the project because the ACD writer was busy on another project. I worked with the Sr. CW to catch up with the state of the project, familiarize myself with the scripts and listen through all the casting choices. Not bad for an art director.

Vibe Check :30

Tomorrow :30

BANNERS

This is a non-comprehensive look at banners and digital media placements we worked with to bring the campaign to life. Overall there were 600+ deliverables we were responsible for.