ONE SIDE PROJECT

TO RULE THEM ALL

What do you do when you run out of ideas for new side projects? You create a side project that aggregates and rewards other side projects. A simple idea thrown out during a phone conversation with one person grew to a 14 person team, a crap ton of social media likes and an outpouring of support from the advertising community.

Note
We are currently working on year 2. Submissions are now open and Creative Week will be held the last week of October. You can see everything we have going at www.TheSideShow.org and on Instagram.

Recognition

AdWeek (Launch)
AdWeek (Recap)
AdWeek (2020 Lookback)

QUICK STATS

61

Amazing Judges

$5.8k

Total Raised

538

Total Entries

1

Month from Concept to Launch

$0

Paid Media

15

Creative Week Programs

$467

Prize Per Category

IDEA TO EXECUTION

tss-trophy

My co-founder, Sunita Deshpande, and I came up with the idea at the very end of July. 2020. Over the course of a month we planned out the entire contest, grew our team to 14 people, booked 61 judges, 15 programs for Creative Week, built a website and oversaw mountains of social content.

We joke that if we'd known how much work it would be when we had the idea, we may not have done it, but naivety has it's benefits. Instead of worrying about the mountain we were about to climb we were able to focus 100 ft at a time which is way more managable.

WEBSITE

Working with Camilla Ciappina, we built out a framework for our website then used Squarespace to develop it. Once the general structure was in place we had Grettel Aguirre create single line illustrations to bring it all together.

You can view the full site here.

Tss-Website-Home
Tss-Website-Judges
TSS-website-aboutus

 

Website Stats

Sept. 1 - Oct. 31, 2020

--

30k+
Pageviews

2:48
Avg. Site Visit

7.5k+
Unique Visitors

12k+
Sessions

$0
Paid Media

 

 

Website Stats

Sept. 1 - Oct. 31, 2020

--

30k+
Pageviews

2:48
Avg. Site Visit

7.5k+
Unique Visitors

12k+
Sessions

$0
Paid Media

 

Site Stats

9/1 - 10/31, 2020

--

30k+
Pageviews

2:48
Avg. Site
Visit

7.5k+
Unique Visitors

12k+
Sessions

$0
Paid Media

 

Website Stats

Sept 1. - Oct 31, 2020

--

30k+
Pageviews

2:48
Avg. Site Visit

7.5k+
Visitors

12k+
Sessions

$0
Paid Media


 

Stats

Sept 1. - Oct 31, 2020

--

30k+
Pageviews


2:48
Avg. Site Visit

7.5k+
Visitors

12k+
Sessions

$0
Paid Media


JUDGING PLATFORM

In order to keep our judging process organized, I built a custom platform using Wordpress. Judges were given access to specific categories via a welcome page.

We then created an entry for each submission that included a write-up and any photos, videos and audio that was to be considered. Everything the judges needed at their fingertips.

SOCIAL MEDIA

We made our Instagram account the hub our social media. We brought over the design language established on our website and used the grid to play with content in a way that showcased our judges, contests and programming in a natural, seamless way.

tss-ig
tss-creativityweek
tss-DGMS

To cap our season, we put together a Creativity week filled with 15 programs that would appeal to people in the advertising and design communities.

Every day we hosted three programs and our hosts and guests included Jeff Greenspan (Former CCO, Buzzfeed), Lauren Ranke (Recruiter, W+K Portland), Xanthe Wells (ECD, Google), Kirsten Rutherford (GCD, TBWA\Chiat\Day LA), Mt. Freelance, and the Bag of Lies podcast.

We even capped the week off with a pre-recorded award show to reveal all of our winners.

All told we raised over $1,500 from the tickets that all went back towards our awards. You can see the whole lineup here.

PRIZES

When we launched the show, Sunita and I had committed to a minimum $500 prize for the Best in Show winner and $100 for each Best in Category winner. Not only did we hit our initial goal of $2,250 to cover all our estimated expenses, we blew it away ending up right around $6,000. This allowed us to raise each Best in Category prize to $450.

We also designed social graphics with a custom trophy thanks to my friend Alec Lewis. Every winner from Best in Show to Silver recieved one in addition to a mailed certificate to make the win more tangible.

MEDIA PARTNERSHIP

As we were launching, we were presented with an opportunity. Advertising News website AgencySpy wanted to partner up. They created a new section on their site dedicated to Side Hustles and used entries into our contest to source their content.

tss-agencyspy

CREDITS

Co-Founder & CCO - Art // Josh D. Weiss (Me)
Co-Founder & CCO - Copy // Sunita Deshpande
Board of Directors - Website // Camilla Ciappina
Board of Directors - Student Contest // Bre Fernandez
Board of Directors - Student Contest // Laura Canzano
Board of Directors // Maddy Kramer
Contributor - Art Director // Grettel Aguirre
Contributor - Art Director // Jelly Marasigan

Contributor - Copywriter // Dillon Hansen
Contributor - Artist // Andrew Thompson

Contrbutor - Product Design // Yanci Wu
Contributor - Project Manager // Isaac Lee
Contributor - Social Strategist // Nico Rud
Contributor - Community Manager // J.L. Perez

Co-Founder & CCO - Art // Josh D. Weiss (Me)
Co-Founder & CCO - Copy // Sunita Deshpande
Board of Directors - Website // Camilla Ciappina
Board of Directors - Student Contest // Bre Fernandez
Board of Directors - Student Contest // Laura Canzano
Board of Directors // Maddy Kramer
Contributor - Art Director // Grettel Aguirre
Contributor - Art Director // Jelly Marasigan

Contributor - Copywriter // Dillon Hansen
Contributor - Artist // Andrew Thompson

Contrbutor - Product Design // Yanci Wu
Contributor - Project Manager // Isaac Lee
Contributor - Social Strategist // Nico Rud
Contributor - Community Manager // J.L. Perez

Co-Founder & CCO // Josh D. Weiss (Me)
Co-Founder & CCO // Sunita Deshpande
Website // Camilla Ciappina
Student Contest // Bre Fernandez
Student Contest // Laura Canzano
Board of Directors // Maddy Kramer
Art Director // Grettel Aguirre
Art Director // Jelly Marasigan
Copywriter // Dillon Hansen
Artist // Andrew Thompson

Product Design // Yanci Wu
Project Manager // Isaac Lee
 Social Strategist // Nico Rud
Community Manager // J.L. Perez

Co-Founder & CCO // Josh D. Weiss (Me)
Co-Founder & CCO // Sunita Deshpande
BoD - Website // Camilla Ciappina
BoD - Student Contest // Bre Fernandez
BoD - Student Contest // Laura Canzano
BoD // Maddy Kramer
Art Director // Grettel Aguirre
Art Director // Jelly Marasigan

Copywriter // Dillon Hansen
Artist // Andrew Thompson

Product Design // Yanci Wu
Project Manager // Isaac Lee
Social Strategist // Nico Rud
Community Manager // J.L. Perez

Co-Founder & CCO // Josh D. Weiss (Me)
Co-Founder & CCO // Sunita Deshpande
BoD - Website // Camilla Ciappina
BoD - Student Contest // Bre Fernandez
BoD - Student Contest // Laura Canzano
BoD // Maddy Kramer
Art Director // Grettel Aguirre
Art Director // Jelly Marasigan

Copywriter // Dillon Hansen
Artist // Andrew Thompson

Product Design // Yanci Wu
Project Manager // Isaac Lee
Social Strategist // Nico Rud
Community Manager // J.L. Perez

tss-group

The team right before the end of our postmortem meeting on Nov. 7th, 2020. Three months of meetings via Google Meet, four time zones spread across Los Angeles, Portland, Austin, Chicago, Miami, Atlanta, New York City and Sao Paulo, Brazil.

Projects

Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...

The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.

Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.

The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.

Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.

Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.

Weird, Strange, Bizarrely 100% Real AnimalsMy fiancé thought all the fake animals would confuse my nephew, I said "good."

Toyota 4RunnerBears, Bison and MOTHs. Oh my.

Nuehuevo YorkI once saw a couple signing divorce papers at a Carls Jr.

PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.