I've been playing with generative AI since 2022. I've watched it grow from creating weird stuff that might only work as an NFT (when that was a thing) to a legitimate tool in an art director's arsenal. Over that time I've begun incorporating it into my standard workflow so I can work more efficiently. Here are some things I've made for myself and clients.
Anaiis used ChatGPT to create baseline entries for each dictator and then rewrote each to feature cat references and puns.
For the site design I even asked Midjourney to imagine what our entry pages could look like. I then took elements of it's suggestions and built it out.
Something that would have taken months previously was fully completed in 3 weeks.
Tools: Midjourney, ChatGPT, Photoshop, Wordpress
I wanted to see how well I could recreate real people within Midjourney so I decided to make a series called the AI Directors Club (playing off the Art Directors Club. I took a few well known industry folk and turned them in to cybernetic versions of themselves.
I ended up revisiting this as a promo piece, you can see all that here.
Tools: Midjourney + Photoshop
Image were used for internal and client presentations only, but I saved tons of time comping and I was able to spend more time coming up with ideas.
Tools: Midjourney
Projects
ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.
Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...
The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
Back to the Future1.21 Gigawatts of fan service
Toys'R'UsPlaytime is WAR
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Wells Fargo Active Cash CardYo Regina!
Demosthenian Literary SocietyGo Viral for Something You Can be Proud Of
The Side ShowFeatured in AdWeek - The side project that rules over all other side projects.
Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."
Assorted SocialSocial, Photography, Video
Additional ToyotaProject type
Design & TypographyProject type
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.