Amanda Foundation
Airbnb
Hack
Airbnb Hack
Airbnb Hack
When I worked at Saatchi LA I was part of the team that worked on our pro-bono account, the Amanda Foundation. One of the ideas I always had a lot of heart for involved turning Airbnb into a fundraising platform.
The Amanda Foundation is a small animal shelter located in the heart of Beverly Hills. Knowing how people browse through Airbnb, we decided to catch their attention by having a listing that cost significantly less than it's surrounding competition.
Once they click on our listing we reveal that the room isn't for people, but for the animals of Los Angeles. Every reserved night pays for one cat or dog to stay in the shelter for the duration of time reserved. The end goal? Be the most popular AirBNB in Los Angeles County by being continually booked months in advance.
Credits
Agency: Saatchi & Saatchi LA
Chief Creative Officer: Jason Schragger
Creative Director: Chris Pierantozzi
Art Director: Me
Projects
ebay motors' Between 2 RidesTwin-turbocharged fun for the whole family.
Toyota Super BowlFeatured in AdWeek, AdAge & Creativity Online - A Rabbi, Priest & Imam walk into a football game...
The Amanda FoundationFeatured in AdAge & LeBook - Everyone is worthy of the love of a dog, even people in advertising.
Georgia LotteryReally bums me out that these hands had a better fashion sense than I do.
Trump Rio GrandeFeatured in AdWeek - Introducing the World's First .5 Star Resort.
Back to the Future1.21 Gigawatts of fan service
Toyota 4RunnerBears, Bison and MOTHs. Oh my.
Energy Upgrade CaliforniaWe were told this could sink or save Gavin Newsom from his recall election.
Weird, Strange, Bizarrely 100% Real AnimalsMy wife thought all the fake animals would confuse my nephew, I said "good."
Wells Fargo - Active Cash CardYo Regina!
PhotographyI once had an NBA Center land on me at a game, he was the one who had to get checked by a doctor.
